Capture and route
Start from a customer event. Use fields, conditions or AI classification to choose what happens next.
- Form and CRM events
- Conditions and multiple paths
- Delays and loops
Turn the next step into a workflow. Connect your CRM, conversations, tasks and customer operations—then see exactly what ran.
Visual builder · Native actions · Run historyAlex asks for help with a new website. The form supplies the customer context.
Illustrative workflow · Sample data · No live actions
Connect triggers, decisions and actions across your customer work. Build a workflow, review it before activation, and follow the result through CRM, conversations, tasks and operations.
One connected workflow
A form arrives. A deal changes. A customer needs attention. Give each moment a clear path through your business.
Start from a customer event. Use fields, conditions or AI classification to choose what happens next.
Carry the context into the next module instead of asking your team to copy it by hand.
Review your setup before activation and inspect the steps after a workflow runs.
What you can automate
Build with the native actions and lookups in your workspace. Combine them with rules that fit the way your team works.
Keep customer records and pipeline work moving.
Turn a customer event into an owned piece of work.
Continue the conversation in the channel you configure.
Connect commercial steps to your workflow.
Carry customer context into membership operations.
Coordinate campaign work with the customer journey.
Designed to stay understandable
Start with one useful handoff. Add decisions and actions as your process grows—without losing sight of who receives the result.
Pick a trigger and the customer or module context it carries.
Add conditions, AI classification, delays or loops. Give each branch a clear purpose.
Set owners, messages, templates and field values. Inspect a dry run before activation.
Open run history, inspect each step and check the linked record when attention is needed.
Practical answers for planning the work.
Build workflows around CRM records, tasks, messages, deals and other supported events. Actions include updating records, assigning owners, creating tasks, sending configured messages, preparing agreements and invoices, managing memberships, and scheduling campaigns or social posts. The builder shows the actions compatible with your trigger and workspace.
AI assistance can help prepare a workflow for review. An AI classifier can route supported inputs into different paths. You remain in control of the trigger, conditions, connections and actions before you publish.
Automations coordinates work across modules. Email Automations is the dedicated builder for subscriber journeys, email timing and engagement paths. A general workflow can enroll a lead in a configured email automation.
Yes. Review a dry run to inspect resolved inputs, decisions and intended actions. A dry run does not establish real delivery. After activation, use the live run and the linked module record to check the actual outcome.
Run history shows the available step results and waiting or error states. Inspect what already completed, correct the relevant setup and use the available recovery controls. This helps avoid repeating work that already succeeded.
Automations is included in the Free plan. Actions that use paid modules still require access to those modules. Voice, messaging and eligible AI actions can consume credits, and external services may have their own charges.